Digital Practice Lead
Summary
SketchDeck is looking for a Digital Practice Lead to oversee and expand our digital practice team, focusing on digital marketing campaigns, website design and development.
Responsibilities
- Oversee team P&L and regularly report performance to leadership
- Develop scalable strategies aligned with our operating values to achieve 10x growth over five years
- Direct the overall strategy for digital services, including project focus, platforms, and staffing.
- Manage revenue pipeline, addressing capacity gaps and overflow.
- Align team hires with growth and profitability goals.
- Manage partner agencies and freelancers for specialized skills.
- Lead coaching and performance management to enhance team capabilities.
- Ensure client ROI and satisfaction to drive referrals and repeat business.
- Ensure collaboration across SketchDeck teams & functions, including creative impact & project success teams
- Share thought leadership with our team and clients
- Understand client goals and build solutions that exceed expectations.
- Create strategies to increase the ROI of digital assets (e.g., SEO performance, conversion).
- Ensure high-quality, usable project deliveries that exceed industry standards.
- Maintain senior level client relationships through process, keeping confidence & satisfaction
- Manage scope and billing, negotiating changes of scope if needed
- Work with clients, team members and Director of Digital Services to identify & solve challenges
- Oversee our own (SketchDeck’s) digital presence (website & emails)
- Join business development calls with developed opportunities to secure client confidence
- Develop solutions, pricing & timelines to client’s digital problems
- Build & lead pitches, inspiring clients to partner with us
- Create winning RFI and RFP responses
- Develop proposal materials inclusive of case studies, initial POVs on prospective clients’ businesses, and strategic presentations.
- Input and influence how to best market and sell SketchDeck Digital products
Requirements
- Strong culture & values
- 10+ years of digital agency experience with 5+ years in leadership (managing team)
- Proven record of leading & scaling a digital service line to $5m+
- Expertise in strategic digital marketing, social media, and advertising.
- Technical knowledge & understanding of delivering modern, performant websites & emails
- Proven business development & client communication / relationship skills
- Wide industry knowledge (e.g. understand popular frameworks, website trends, etc)
- An understanding of user-experience, digital design, and front-end development.
- Knowledge and experience of Wordpress and Webflow (the current platform for website development) is a big plus, with the ability to recommend and adapt to other CMS and platform needs based on client requirements.
- Strong understanding of website KPIs
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Strong creative and design sense – you know what good design looks like!
About SketchDeck
SketchDeck is building the model for the next generation of creative agencies. Through a combination of technology, partnership, and a global talent community, SketchDeck gives marketers access to quality creative on demand.
Benefits include:
- Salary range: $150k - $180k base + $10k - $30k on-target annual commission (paid monthly)
- Health insurance (medical, dental, and vision)
- 401(k) with company match
- Fully remote working (that started pre-covid and will continue after!)
- Paid time off that grows with tenure
- Annual company retreat
- Computer hardware of your choice (up to $2000)
- $500 towards your office setup expenses
- To work with a talented team of creatives, business people, and engineers!
